Appleseed Value

 

The Mystery Shop Problem

If you have engaged a mystery shopping company for your business, you know that the usefulness of the results are highly variable depending upon what shopper happens to have stopped by, the accuracy and relevance of what the shopper requested, and upon the shopper's ability to reasonably analyze and report the experience. Such shoppers are often not representative of your actual customer base, are typically paid very little for their time, and therefore will often have limited interest in what you offer and little incentive to assist you in a meaningful way.

The Appleseed Value Difference

While we sometimes take a similar mystery-shopping approach in our initial operational audit of the sales, marketing, and other public-facing operations of your company, we only seek to use mature individuals in that role who have personal experience and/or education in sales, marketing, organizational leadership, and related skills, and who have taken the time to understand the landscape of your industry, your market, and your competitors.

Without effective computer programs producing a financial data summary, a knowledgeable owner or manager such as yourself analyzing the results, and an accountant or other tax professional overseeing your reporting, it would be difficult to have a clear understanding of your company's bottom-line performance. We produce the same kind of evaluation, but instead of the bottom-line of finances, our audit focuses on your top lines: the public-facing side of your business. It seeks to identify strengths and weaknesses in customer interactions and impressions as well as public relations and advertising, reporting as an independent source, to give you a clearer picture of the perceptions, skills, responses, and problem-solving that can be worked on to make your customers more satisfied and loyal, your target audience more interested, and your company more successful than ever.

We also have follow-up resources and nationally recognized training referrals that can give you and your key staff the tools to rise to the next level.